The power of storytelling

Embracing the Power of Storytelling in Animal Care and Use for Scientific Purposes

In the realm of animal research, the concept of storytelling may seem an unusual fit at first glance.

Yet, storytelling holds tremendous power in shaping the way animal care and use programs are understood, appreciated, and ultimately improved. By embracing storytelling, professionals in the field can communicate complex scientific ideas, ethical considerations, and regulatory requirements in a way that resonates deeply with a diverse range of audiences—whether they are research staff, institutional leaders, regulators, or the public.

1. Building Trust and Transparency
   In animal research, teaching and testing, transparency is key to gaining public trust and maintaining ethical standards. Storytelling allows professionals to explain the "why" behind the animal use, illustrating the necessary balance between scientific advancement and animal welfare. When we tell stories that showcase the compassionate efforts to minimise harm, respect the lives of animals, and ensure that every procedure is justified, we demystify the process and help audiences better understand the moral and scientific responsibilities involved. Sharing success stories of breakthroughs in medical research, agriculture, companion animal care, and conservation puts a human face on the scientific outcomes, while also emphasising the importance of regulatory compliance and care in animal use.

2. Engaging Stakeholders Through Empathy
   Storytelling taps into the power of empathy, an essential component when communicating about animal care and use for scientific purposes. A well-crafted narrative can bridge the gap between different stakeholders, including the general public, researchers, animal care staff, and oversight committees. It humanises the experience of those who care for animals, showcasing the dedication and ethical commitment of professionals who work behind the scenes to ensure high welfare standards. These stories can highlight the emotional connection that researchers and caretakers often develop with the animals, which reinforces the importance of integrity and excellence in all aspects of animal use programs.

3. Educating and Inspiring Action
   Technical jargon and data-heavy reports are essential for regulatory compliance, but they don’t always inspire action or foster a deep understanding of the issues at hand. Storytelling, on the other hand, can make abstract principles and complex ethical debates more accessible. A compelling story can turn dry regulations into a living narrative of best practices, demonstrating how real-life challenges in animal care can be met with creative solutions and compassionate approaches. This kind of narrative can be invaluable in training and coaching, where industry professionals can see the impact of their work through concrete examples and emotionally resonant stories of progress.

4. Celebrating Excellence and Continuous Improvement
   Storytelling also provides an opportunity to showcase excellence and innovation within animal care and research programs. Stories of continuous improvement—whether it’s about implementing new technologies, refining procedures, reducing the number of animals used through new approaches, or improving enrichment programs—can motivate and inspire others to elevate their own practices. Sharing these stories helps to celebrate the achievements of the field and reinforces a culture of excellence, where professionals are encouraged to strive for better animal welfare, scientific innovation, and enhanced regulatory compliance.

Ultimately, embracing storytelling in animal care and use for scientific purposes empowers folks to not only comply with regulations but to lead with compassion, transparency, and a vision for a better future. By sharing the stories of both people and animals involved in the process, we can elevate the dialogue around animal ethics, engage more deeply with diverse stakeholders, and foster a collective drive towards excellence.